Credit market forecasts: what shaped lending in 2025

Looking back, 2025 was shaped by steady household demand for credit alongside growing competition among lenders, which kept terms relatively favourable for applicants who compared their options.

Non-bank lenders continued to expand their share of smaller, shorter-term loans, while banks remained the more common choice for larger amounts and longer repayment periods.

The overall picture points to a lending market that rewards comparison — providers competed more on terms during the year, which is exactly when shopping around pays off most.

This is general educational information, not personal financial advice or a credit offer.

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